Nutrify India, a media platform specializing in nutraceutical industry-specific content, recently announced the launch of a global broadcast platform, Nutrify Today. The platform will feature broadcast content relevant to the nutraceutical industry, with the opportunity for a wide range of industry experts to showcase science, development, innovation, and marketing.
 
The channel will offer industry-specific talk shows and educational videos featuring content on ingredients used in nutraceuticals, regulations, financial requirements, formulations, and business venture opportunities. The platform will also contain an archive of various companies, along with educational material that can be accessed in video format. The platform’s global outreach will enable it to feature numerous international hosts and guests.
 
“Nutrify India is committed towards its progression of contributions to the nutraceutical industry keeping in line with its objective of empowering responsible nutrition business,” Amit Shrivastava, Nutrify India founder, said.
 
The network plans to enable specialized access to startups, as well as small and medium sized enterprises to help them gain market access, financing options, and overall knowledge of the sector.
 
“A good example is global companies who want to enter the U.S. nutraceutical market and are not fully aware of regulatory issues, product distribution, and marketing communications strategies,” Shrivastava said. “The U.S. is an entirely different marketplace.”
 
Globally, Nutrify India estimates that the industry is expected to grow at a CAGR of 8% in five years and is expected to generate revenues up to $611 billion by 2025. The market predominantly consists of vitamins and minerals, pediatric products, and protein supplements. Among these vitamin and mineral supplements dominate around 13% of the total market share.
 
“With the nutraceutical start-up culture advancing at a fast pace, the next wave of skyrocketing business growth will be sought after mostly by startups and small to mid-sized companies,” Shrivastava said.
 
Nutrify India has over 8,000 senior level industry members, as well as associations, regulators, the India Ministry of Commerce, and investors. In 2020, Nutrify India assisted the commercialization of innovators with investments totaling $9 million. Also, in 2020, Nutrify India presented over 70 workshops with stakeholders, and a new concept launch which helps companies experience faster market penetration.